Cambria Sawyer

American Psychological Association • 30th May 2023

Webinar Strategy and Hosting

Coordinated and hosted a live webinar to support the launch of Academic Writer's international availability. I also handled all pre-webinar marketing to registrants, bringing in viewers from over 45 countries.

Bikat Adventures • 15th February 2019

Corporate Social Responsibility

In an effort to communicate core company values of inclusion and accessibility while leading the Content Marketing Team at Bikat Adventures, an adventure company, I partnered with EnAble India to lead a hike with 20 visually impaired individuals to the top of a mountain. I handled all publicity communications as well, receiving coverage in the world's two largest-circulation English newspapers, advocating for the elimination of cultural stigma around disabilities and advocating for inclusive hiring and outdoor adventure practices. Honestly, best day ever.

Playground Outdoors LLP • 20th July 2023

SEO Strategy, Driving Website Traffic

A year-over-year comparison of the performance of the web domain I was responsible for driving traffic to through a variety of digital marketing tactics.

Outlook Responsible Tourism • 1st May 2020

PR + Media Coverage: Responsible Tourism India

Coordinated with Responsible Tourism India to feature Playground, my co-working and co-living space, for our commitment to sustainable tourism practices and reinforce surrounding brand messaging.

Playground Outdoors LLP • 1st February 2022

Playground Instagram - Social Media Management & Copywriting

For two years, I curated the Instagram for the Playground brand from scratch. Through copy focused on providing value - we achieved 2x industry avg. engagement and a 14% growth rate.

Playground Outdoors LLP • 20th July 2023

Google Search and Display Ads

Reports from my time managing the Playground Outdoors Google Ads account, demonstrating an industry-leading interaction rate, and YOY growth across all metrics.

The Times of India • 2nd November 2018

PR + Media Coverage: Times of India

Coordinated with press to highlight our corporate social responsibility efforts. Times of India is the world's largest English daily newspaper, with a circulation of 4 million.

Playground Outdoors LLP • 20th July 2023

Google Analytics – Increasing Website Traffic from Women

Solo travel is a male-dominated activity in India, and our website visit metrics reflected that. This data reflects the effects of my marketing efforts to narrow that gap.

American Psychological Association • 11th July 2022

APA PsycLearn Landing Page

Drafted and edited copy, as well as the design, for an awareness campaign's new landing page under the American Psychological Association's PsycLearn brand.

Playground Outdoors LLP • 20th July 2023

Google My Business: Reviews and Page Management

As a brick and mortar business, I managed all aspects of procuring and growing Playground's online presence through the Google My Business platform.

Playground Outdoors LLP • 1st January 2022

Playground Website Copy

Curated all landing page copy, CTAs, company policy and booking info, blog copy, FAQs, etc.

Bikat Adventures • 6th June 2019

Listicle: 5 Tips for Trekking in Nepal

One of many articles written during my time managing the Bikat Adventures content marketing team, reflecting our goal of providing valuable, searchable content to readers in our blogging strategy, in addition to sales-oriented communication.

Ketner Group • 20th April 2016

Blog: Scoring a Perfect 10 on Earth Day

Working toward establishing the PR agency's thought leadership, I wrote a series of blogs discussing the effectiveness of various brands' marketing strategies, including this piece on the cause marketing campaigns being championed for Earth Day.

Playground Outdoors LLP • 29th October 2022

Newsletter & Gift Card: Playground Outdoors

Newsletter encouraging brand affinity despite the pandemic lockdowns, and debuting a gift card campaign.

APA Publishing Blog • 20th September 2022

Blog: APA PsycInfo Research Updates, Top Features

One out of several in a series of articles I drafted and designed graphics for - aimed at informing current or potential subscribers on best practices for using the APA PsycInfo research updates service, strengthening brand recognition, and increasing our library of shareable resources on the subject for social media, newsletters, etc.

American Psychological Association • 28th July 2022

Landing Page: APA PsycInfo® Research Updates

Drafted and designed a landing page to provide context and brand differentiation around a complex service, and give potential subscribers the opportunity to learn more first. Being able to direct traffic here made our ad campaigns more effective and increased our ROI.

APA PsycLearn • 29th October 2022

LinkedIn: PsycLearn

Managed the content calendar, copy, and graphic design for the APA PsycLearn brand's social media accounts (Twitter, Facebook, and LinkedIn). The new posts reflect our strategic shift toward providing value to our followers through thought leadership and industry news, highlighting the brand's expertise in higher education. All performance metrics (engagement, impressions, post clicks) have shown marked improvement compared to the previous period.

APA Publishing Training • 1st August 2022

YouTube Video: Topic Mapper Feature Tutorial

Topic Mapper is one of the more complicated features within the APA PsycInfo research update service, and we identified the need for a tutorial video to explain its use case, given its visual nature. I drafted the storyboard/copy for the video within the theme of a chess game, to make the directionality more relatable and the video more engaging. We were then able to use this in several blogs, emails, social media posts, and GIFs.

Bikat Adventures • 10th May 2019

YouTube Video: Tales from the Trail, Episode 4

Filmed, drafted script, and directed videos in our "Tales from the Trail" series to promote our newly-released trekking route offerings, including this one from Everest Base Camp. The series performed extremely well in the social media campaigns I drafted that followed.

Ketner Group • 14th January 2016

Blog: Retail's BIG Show, NRF Update

Preceding our attendance to the National Retail Federation's annual conference, I highlighted must-visit events in the schedule as well as our clients who would also be presenting during the week.

Playground Outdoors LLP • 1st March 2022

Playground Blog

Managed Wordpress blog and drafted all articles concerning company identity, info on co-living and co-working, roundtable discussions on pressing issues in the community, and more.

Hindustan Times • 9th November 2018

PR + Media Coverage: 20 Visually-Impaired Individuals Climb a Mountain

Coordinated media coverage with Hindustan Times, one of India's largest news publications, on the event I strategized and executed.

Toyota • 1st June 2018

SEO Article: Toyota

One in a series of SEO articles I wrote for Toyota and other car brands, ensuring our targeted keywords hit the top three positions in Google searches.

30th October 2022

Itinerary: Everest Base Camp Trek

Balancing equal parts SEO and keyword targeting with engaging descriptions of our trek offerings, I drafted new itineraries to help customers find us in search, learn more, and feel compelled to join our next adventure - like this itinerary for Everest Base Camp.